What does Steel & Stiletto Consulting, LLC actually do?
Steel & Stiletto Consulting, LLC helps contractors and small business owners build practical business systems: webpages, lead capture, CRM setup, business workflows, text and email follow-up, AI tools, calendars, review requests, and customer communication. The goal is to help you stop losing leads and run the office side cleaner.
Who is behind this company?
My name is Keitha Scarfo, also known as Kit. I have helped run the office side of a construction and roofing business since 1993 — customer calls, follow-up, estimates, scheduling, paperwork, payroll, and the daily details that keep a business moving. I am not a software salesperson. I am a business operator who learned how to use technology to make business easier.
What makes you different from other AI or tech companies?
Most tech companies have never sat in the chair of a real small business owner. I have. I build what you will actually use, explain it in plain English, and tell you the truth when AI or automation is not the right answer. The system has to fit your business, not the other way around.
Where are you located, and do you work outside South Carolina?
We are based at 1303 Main Street, Suite 313, Newberry, SC 29108. The work is digital, so we can help businesses locally in Newberry and across South Carolina, and we can also work remotely when the fit is right.
What is an AI business system in plain English?
It is the customer side of your business working together: the form on your website, the text that goes out when a lead comes in, the missed-call response, the follow-up messages, the booking calendar, the review request, the CRM pipeline, and the reminders. Instead of juggling ten different apps or depending on memory, the pieces run from one organized system.
Do you build webpages and landing pages?
Yes. We build and improve webpages, landing pages, and funnels that are made to capture leads — not just look pretty. Every button should have a job: get the visitor to call, book, or fill out the form.
Do you set up workflows?
Yes. We set up practical workflows for new leads, missed calls, estimate follow-up, appointment reminders, text messages, email follow-up, review requests, and customer communication.
What is business systems and why do you use it?
business systems is the platform that can run the system underneath your business. It can handle contacts, texts, emails, calendars, forms, webpages, pipelines, automations, and follow-up in one place. I use it because it can replace several scattered tools with one cleaner system.
Can you set up automatic texting and follow-up?
Yes. The moment a lead comes in from your website, a form, a missed call, or Facebook, the system can send a text back quickly. If the lead does not answer, the system can keep following up on a schedule so opportunities do not fall through the cracks.
Can you capture leads from my website and Facebook?
Yes. We can build lead forms for your website with proper consent language and connect Facebook lead ads so new leads go straight into your system and receive a response automatically.
Can you handle online booking and calendars?
Yes. We can set up a booking calendar so customers can schedule themselves into the times you are actually available, with automatic reminders to reduce phone tag and missed appointments.
Can you set up an AI agent to answer my phone?
Yes, when it makes sense for your business. We can build AI voice support that answers common questions, qualifies callers, and helps book appointments. We can also set up missed-call text-back if that is a better fit for your customers.
What about social media and reviews?
We can help load and schedule social posts so your pages stay active, and we can set up automatic review requests after jobs so happy customers are more likely to leave the Google reviews that bring the next customer.
Is this going to replace my employees?
No. This is meant to take repetitive, easy-to-drop tasks off your plate — texting, reminders, follow-up, review requests, and lead organization — so you and your people can focus on the work that actually needs a human.
Who do you work with?
We work with contractors, tradespeople, home service businesses, realtors, investors, service businesses, small business owners, solo operators, and teams that are losing leads because there are not enough hours in the day.
I’m a contractor. What can this do for me?
It can help respond to missed calls, text leads before they call the next company, follow up on open estimates, organize your pipeline, request reviews after the job, and keep the office side moving while you are on the job site.
I’m a realtor. What can this do for me?
It can help respond to new leads quickly, schedule showings, send reminders, follow up with past clients, stay top of mind for referrals, and request reviews after closings.
I’m just starting out and it is only me. Is this overkill?
No. It is often most helpful when it is just you. A clean system helps one person compete with a business that has office help by making sure leads, follow-up, booking, and communication do not slip while you are working.
What is your process?
We start with a free consultation. We talk about where your business is now, where you want to go, what feels messy, and where leads may be slipping. Then we review your website, online presence, CRM, lead path, and follow-up. After that, we map out what needs to be fixed first and build the pieces that make sense for your business.
How much does this cost?
Pricing depends on what you need built and how much support you want. Some businesses need a smaller cleanup and workflow setup. Others need a full business system with webpages, CRM, automations, AI tools, and ongoing support. We talk first, identify what you actually need, and give you a clear quote before you spend anything.
Do I pay once or monthly?
Most projects have a one-time setup cost to build the system, and then a monthly cost if you want the platform, automations, AI tools, or ongoing support kept active. Everything is explained clearly before work starts.
How long does setup take?
Timeline depends on what we are building. A simple cleanup or landing page can move quickly. A full system with webpages, CRM, workflows, calendar, automations, and testing takes longer. You get a straight answer after the consultation.
Do I own my system and my data?
Your customer information and business data belong to you. We will talk through what is being built, what platforms are involved, and what stays with you so there are no surprises.
Is my data and my customers’ data safe?
This is an important question. We are careful about what gets connected, how customer information moves, and what tools are used. Protecting your customer list and business information is part of the setup, not an afterthought.
Won’t AI sound fake and robotic to my customers?
It can if it is set up carelessly. We write and tune AI tools to sound like your business, your tone, and your way of talking. The goal is for customers to feel taken care of, not handled by a machine.
I’ve been burned by tech people and agencies before. How are you different?
I have run real business operations for decades, so I know what it feels like to buy something shiny that does not work. I build what you will use, explain it in plain English, and stick around. If something is not the right fit, I will tell you.
Is this just another AI fad?
The hype is a fad. Getting back to leads fast, following up, booking appointments, and not losing customers is not. AI is just one tool we use where it actually helps.
Do I have to be tech-savvy to use this?
No. That is the point of hiring us. We build it, set it up, and show you the simple parts you actually need to touch. If you can use a smartphone, you can learn the system.
Is automatic texting legal?
Yes, when it is done correctly. We use proper consent language on forms and help with the registration requirements phone carriers expect, including A2P registration where needed. Cutting that corner can get numbers blocked, and we do not cut that corner.
How do I take the next step?
Reach out and set up a free consultation. We will talk through how your business runs, where leads are slipping, and what system would help. Call 803-945-4013 or email hello@steelandstilettoconsulting.com.
