40+ Years Owning and Operating a Construction Business

Your Business.
Should serve your life, NOT Consume It.

My husband Joe and I have spent more than 40 years owning and operating Scarfo Construction & Roofing. We have lived the long days, missed calls, unpaid invoices, estimates, payroll worries, customer problems, and the constant pressure of keeping a construction company moving. I built systems for our business because we needed them. Then I realized thousands of independent contractors were facing the same problems without anyone sitting on their side of the table. Steel & Stiletto helps contractors become more organized, more professional, more visible, and better prepared to grow.

Tell Me What Is Holding You Back Book a Conversation With Kit

I am not here to sell you another random piece of software. I am here to understand your business, identify where time and money are slipping away, and help build a practical system around the way you actually work.

40+ Years in Construction Built From Real Experience Contractor-Owned Independent Contractor Advocate

Missed CallsEstimatesContractsCustomer Follow-UpGetting PaidGoogle VisibilityReviewsOffice OrganizationLead Generation40+ Years in ConstructionStronger Independent ContractorsContractors Helping ContractorsMissed CallsEstimatesContractsCustomer Follow-UpGetting PaidGoogle VisibilityReviewsOffice OrganizationLead Generation40+ Years in ConstructionStronger Independent ContractorsContractors Helping Contractors

Why Steel & Stiletto Exists

I Did Not Build This From Theory. I Built It Because Our Construction Company Needed It.

My husband and I have owned and operated a roofing and construction company for more than 40 years. We have experienced the same struggles independent contractors face every day.

Joe knew how to build roofs, repair homes, and manage crews in the field.

I handled the business side with him—customers, calls, estimates, contracts, follow-up, scheduling, marketing, paperwork, problems, and everything else required to keep the company moving.

When something was missed, it cost us time or money.

When a call was not answered, another company got the job.

When an estimate was not followed up, the opportunity disappeared.

When the office was disorganized, the entire company felt it.

Over time, I built better processes and systems around our business. Not because I was trying to create a consulting company, but because we needed a better way to operate.

Then I began seeing the same problems everywhere.

Good contractors were struggling because they had never been taught how to build the business behind their trade.

Most contractors do not need someone to teach them their trade. They need someone to help them build the business around it.

That is why I created Steel & Stiletto Consulting.

I help independent contractors identify bottlenecks, strengthen their foundation, improve their visibility, organize their office, follow up with customers, and build systems that support real growth.

Contractor Business OperationsWebsites and Online PresenceLead Follow-UpGoogle VisibilityCustomer CommunicationBusiness Coaching

How We Help

We Look at the Entire Business—Not Just One Piece of Software.

Every contractor is different. Some need a professional online presence. Some need better follow-up. Some need help organizing estimates, contracts, customers, and appointments. Others need leads, business coaching, or a complete foundation. We begin by understanding where you are now, where you are losing time or money, and where you want the business to go.

Build the Foundation

We help new and growing contractors put the proper business foundation in place, including business identity, professional email, online presence, customer intake, and organized operations. When legal, tax, licensing, or accounting matters are involved, we help you coordinate with the appropriate professionals.

Create a Professional Online Presence

Your business should look as professional online as the work you perform in the field. We help with custom websites, Google visibility, local search, analytics, tracking, forms, and customer contact points.

Stop Losing Leads

We help create a clear process for calls, website inquiries, appointments, estimates, and follow-up so opportunities do not disappear because everyone was too busy to respond.

Organize the Office

Customers, conversations, estimates, appointments, job statuses, documents, and follow-up should not live across five phones, notebooks, and pieces of paper. We help create one organized way to manage the business.

Strengthen Customer Communication

We improve how customers are acknowledged, scheduled, reminded, updated, followed up with, and asked for reviews.

Build for Growth

When the foundation is ready, we help contractors prepare for more leads, more trucks, more employees, stronger processes, and a business that does not depend entirely on the owner’s memory.

Blueprints, glasses, and estimating materials on a desk

Contractors Helping Contractors

There Is Enough Work for Everyone.

One of the biggest lessons I have learned in more than 40 years of construction is that contractors waste too much energy worrying about other contractors.

The roofer should know a trustworthy plumber. The plumber should know a good electrician. The electrician should know an HVAC contractor. The painter should know a carpenter.

There is no reason for every contractor to treat the person in the next trade—or even the same trade—as an enemy.

There is enough work, money, and opportunity for people who do good work and run honest businesses.

Steel & Stiletto believes contractors should build relationships, refer one another, share opportunities, and focus on improving their own companies instead of tearing down someone else’s.

Stop worrying about Johnny the roofer or Susie the painter. Build your business, protect your reputation, and keep pushing forward.

Tell Me About Your Business

“You know your trade. We help you build the business behind it.”

What We Work to Improve

A Business That Is Easier to Run and Better Prepared to Grow

We focus on practical improvements that make the business easier to operate and stronger over time.

Fewer Opportunities Falling Through the Cracks. Leads receive a clear response and the business has a consistent way to track what happens next.

Better Visibility. Customers can find the business, understand its services, trust its reputation, and contact it easily.

Stronger Follow-Up. Open estimates and unanswered inquiries no longer depend entirely on someone remembering to make another call.

Better Organization. Customer information, communication, appointments, and job statuses follow a defined process.

More Time for the Owner. The goal is not to replace the contractor. It is to remove unnecessary chaos so the owner can focus on customers, crews, quality, and growth.

How We Work

We Start With Your Business—Not With a Package.

Step 01

Tell Me Your Story

We discuss your trade, your business, how you started, what is working, and what is keeping you from growing.

Step 02

Identify the Bottlenecks

We examine your business foundation, online presence, lead flow, customer communication, estimates, follow-up, reviews, office processes, and growth goals.

Step 03

Build the Right Plan

We recommend only what the business actually needs. That may include a website, customer system, online visibility, follow-up process, business coaching, or a combination of services.

Step 04

Build, Test, and Improve

Our team builds the agreed systems, tests the complete customer journey, trains the appropriate people, and continues improving the process.

Why Work With Kit

Because I Have Sat on Your Side of the Table.

I am not a corporate consultant who learned construction from a book. My husband and I have owned and operated a roofing and construction company for decades. I understand what it feels like to wonder where the next job is coming from, chase payment after the work is complete, handle calls while crews are in the field, prepare estimates at night, deal with difficult customers, keep payroll moving, manage too many responsibilities, and try to grow without a large office staff.

I will not pretend to know your trade better than you do. You are the expert in your field. My job is to help you build a stronger business around that expertise.

Frequently Asked Questions

Straight Answers About Steel & Stiletto Consulting

What does Steel & Stiletto Consulting do?

Steel & Stiletto helps independent contractors build the business behind their trade. We identify bottlenecks and help improve business foundations, websites, online visibility, customer communication, lead follow-up, office systems, and growth planning.

Who is Steel & Stiletto for?

We primarily work with independent specialty contractors such as roofers, HVAC companies, plumbers, electricians, painters, flooring contractors, concrete contractors, remodelers, and other local trades.

Is Steel & Stiletto a software company?

No. Technology is one of the tools we use, but our work begins with the business. We determine what the contractor needs and then build the appropriate system around it.

Do I need to understand complicated technology?

No. Our goal is to keep the technology in the background and make the business easier to operate.

Can you help a new contractor get started?

We can help contractors understand the business foundation they need and guide them through building a professional operation. Legal, tax, licensing, and accounting matters should always be completed with the appropriate state agency or qualified professional.

Can you help an established contractor grow?

Yes. We help established contractors identify bottlenecks, improve customer communication, strengthen their online presence, organize leads and follow-up, and prepare the business for responsible growth.

Do you only work with large companies?

No. Our primary mission is supporting independent contractors and smaller specialty businesses that do not have large office, marketing, or technology departments.

Do you offer websites?

Yes, but we do not treat a website like an online brochure. It should connect with the business’s customer intake, analytics, search visibility, forms, tracking, and follow-up process.

What makes Kit different?

Kit and her husband have owned and operated a roofing and construction company for more than 40 years. Her recommendations come from real construction-business experience rather than theory alone.

What is the first step?

The first step is a conversation about your business, what is working, where opportunities are being lost, and what you want to build.

Let’s Talk About Your Business

You Do Not Have to Build It Alone.

You know your trade. You know how to perform the work. You may simply need someone who understands the business side and can help you organize what happens before, during, and after the job.

Tell me where you are now, what is frustrating you, and where you want the company to go. If we are a good fit, we will build the next step together.

Tell Me About Your Business Call Kit Schedule a Conversation

Call Kit803-945-4013 Emailhello@steelandstilettoconsulting.com

Based in NewberryServing independent contractors everywhere

Our Office — The Parr Building, Downtown Newberry

Built in Newberry, South Carolina, for Contractors Everywhere

Steel & Stiletto Consulting is based in the historic Parr Building in downtown Newberry, South Carolina. This company was built from decades of real construction experience and a simple belief: independent contractors deserve strong systems, honest guidance, and someone sitting on their side of the table.

1303 Main Street, Suite 313
Newberry, SC 29108