Every project below is a live system built for a real business — not a demo, not a mockup. These are the CRM pipelines, AI voice agents, automation workflows, and websites running in production today for contractors and trades businesses in South Carolina and beyond.
These are not case studies written after the fact. These are operating systems Kit Scarfo built, manages, and runs inside real companies — including her own.
Full GoHighLevel CRM buildout, AI outbound voice agent (Cameron), missed call text-back, Fast 5 Lite follow-up sequence, Facebook lead integration, booking calendar, pipeline staging, and 202-keyword SEO research targeting Newberry County and the SC Midlands. Running live since buildout. Suite 312, same building.
Full GHL sub-account with AI inbound voice agent (Victoria), lead capture forms, social media content calendar, branding board, Fast 5 Lite automation, A2P registration, and website build in progress. The system that runs this consulting business is the same system built for contractor clients.
GHL sub-account, Facebook Instant Form for custom home leads, pipeline staging for the 40 Model product line ($120,000 base, 640 sq ft), lead capture integration, and AI automation configured for SC, NC, and GA service territory.
The most complete AI business system buildout in the portfolio — 40 years of office experience compressed into an automated machine that runs 24/7.
The problem: A real roofing and construction company with 40 years of history, a strong local reputation, and a phone that could not be answered every time it rang. Leads called after hours, estimates went out without follow-up, and cold leads sat untouched in a spreadsheet for months.
What was built: Cameron, an AI outbound voice agent, calls back missed leads and cold prospects on a schedule. The missed call text-back system fires within 60 seconds of any unanswered call. Fast 5 Lite sequences follow up on every new lead automatically. A Facebook Instant Form pipes leads directly into the GHL pipeline. The booking calendar handles appointment scheduling without a human in the loop.
The SEO layer: 202 keywords researched and mapped to Newberry County and surrounding SC Midlands towns — Chapin, Prosperity, Irmo, Lexington, Columbia, Saluda — targeting roofing, siding, gutters, and storm damage repair searches at the local level.
"I know what it costs when the phone goes unanswered. I built something that makes sure that never happens again."
Kit Scarfo, Founder — Steel & Stiletto Consulting, LLC
A fully built GHL demo sub-account used to show HVAC contractors exactly what their system would look like before they commit to a build.
Sligh’s Heating & Air is a complete demo sub-account built inside GoHighLevel with sample HVAC pipeline data, realistic contact records, and a full automation setup — specifically designed for prospect demonstrations.
When a contractor wants to see what the system looks like before spending anything, this is what they see. A live working system, populated with real-world data, running real automations — with their trade and their service type as the context.
What the demo shows: inbound lead pipeline, missed call trigger and SMS response, booking calendar, follow-up sequence timing, and the CRM contact view a contractor’s office would actually use day to day.
These are the components built into every Steel & Stiletto project at the Systems Builder and Full CEO Build tiers. The exact mix depends on what your business needs first.
Full GoHighLevel account setup with contacts, pipeline stages, tags, lead source tracking, and opportunity management configured for your trade and service area.
Victoria for inbound and Cameron for outbound — scripted in your brand voice, trained on your services and pricing, and connected to your CRM pipeline for full call logging and lead tracking.
Missed call text-back, Fast 5 Lite lead follow-up, appointment reminders, review request sequences, and dead lead resurrection campaigns — all configured, tested, and live before handoff.
Website lead forms, Facebook Instant Form integration, Google lead ad connection, and landing pages — all with proper A2P consent language so your texts deliver and your phone number stays compliant.
ROUGHNECK Custom Builder’s LLC is a custom home builder serving SC, NC, and GA — built around the 40 Model, a 640 square foot custom home starting at $120,000 base ($139,999 with loft), featuring an on-site saw mill as a key differentiator.
The GHL sub-account for ROUGHNECK includes a Facebook Instant Form capturing custom home leads, pipeline staging matched to the custom build sales cycle, and AI automation configured for a multi-state service territory. The lead flow is designed to handle long sales cycles — the kind where a dead lead at 60 days can become a signed contract at 90.
Book a free consultation. No pitch deck, no pressure, no sales script. We look at your business, tell you honestly what would help, show you exactly what it costs, and if the timing is not right we will tell you that too.